Mission, Vision & Values

Our Mission

Goodwill Industries of East Texas is dedicated to providing skills training and vocational opportunities for people with barriers to employment.

Goodwill improves lives in the East Texas communities we serve by providing opportunities for economic independence through work.

Second Chances
We believe that everyone deserves a second chance to change their lives.

Service
We believe that we are here to serve our community, our customers, donors, consumers, and each other.

Stewardship
We believe in protecting our assets, which includes our employees, donations and finances.

Inclusion
We believe that all people can contribute and add value in our society.

Opportunity
We believe that everyone deserves a chance to succeed, and to fulfill their dreams and goals.

Loyalty
We believe in being present and consistent.

Friendliness
We believe in spreading joy by sharing kind words and warm smiles.